Tata Group is India's most valued brand but the black horse is LIC

Consulting firm Brand Finance India pegs the value of India’s top 100 corporate brands at $92.6 billion. The brand value of top 50 Indian brands rose by 10 percent to $81.6 billion.

India’s top brands that witnessed accretion in brand value include Tata, Godrej, HCL and L&T. The brand value of Tata Group rose by $3 billion to $21 billion, an increase of 16 percent, primarily led by its flagship company TCS.

Brand value is calculated by the royalty relief method - calculating the royalties a corporation would have to pay to license its brand if it did not own it, according to Business Standard.

HCL Technologies saw its brand value jump by 51 percent or $649 million to $1.9 billion.

The surprise addition to the top 100 list is LIC, which is the 2nd highest valued brand with a brand value of $4.1 billion. Among other Insurance player Max Life Insurance is valued at $240 million.

While telecom company Idea Cellular maintained its 18th rank with a brand value of $1.14 billion, Airtel maintained its 4th position with brand value at $3.8 billion.

Reliance has slipped from the 3rd position to 5th position. Infact oil & gas companies like Reliance, ONGC and IOC have witnessed a fall in brand value last year.

Another surprise entry into the top 50 is Amul, which is ranked 20 and is valued at $1.11 billion while Mother Dairy entered the league with a brand value of $434 million.

Gold Flake is another brand which made an entry and is ranked at 23rd with a brand value of $963 million.

Among the value destroyers, SBI topped the list with its brand value declining by $1.9 billion last year or a 32 percent drop in value, the biggest drop for any brand in the top 100. PSU banks - Andhra Bank and Indian Bank, witnessed value destruction last year while Allahabad Bank, Central Bank of India, IOB, OBC witnessed increase in brand value.

Among private banks, ICICI bank lost 7 percent in brand value to $1.7 billion while Axis Bank’s brand value stood at $766 million.

Among conglomerate brands Mahindra’s brand value stood at $2.27 billion and Godrej’s brand value stood at $1.50 billion. Reliance ADAG’s brand value stood at $1.3 billion while Adani Enterprises’ brand value was $1 billion as compared to Aditya Birla which stood at $625 million. The Jaypee Group is valued at $462 million, higher than ITC at $421 million.

Among consumer brands Kingfisher is valued at $529 million, while Sunfeast is valued at $238 million. Watch & accessories maker Titan is valued at $173 million while its jewellery business Tanishq is valued at $340 million. Hotels brand Taj is valued at $359 million while among liquor brands Bagpiper is valued at $136 million and McDowells No 1 at $578 million.

Livemint reports that Tata has also topped the list of most valuable brands compiled by media agency Interbrand. Reliance Industries and Bharti Airtel came in second and third respectively. The list ranked Indian companies in order of relevance to consumers.

With inputs from moneycontrol.