Taste that lifts you: Mother Dairy to young adults in new campaign

FP Staff April 10, 2014 18:27:14 IST
Taste that lifts you: Mother Dairy to young adults in new campaign

Mother Dairy has unveiled a campaign, to put forward its new corporate tagline - happy food, happy people. The TV-led campaign has been created by Ogilvy & Mather, and highlights the 'Taste That Lifts You' proposition. Mother Dairy aims to connect with young adults through this TVC.

Taste that lifts you Mother Dairy to young adults in new campaign

The campaign has been created by Ogilvy

Speaking about the campaign, Vaibhav Kumar, chief marketing officer, Mother Dairy Fruit & Vegetable said, "Today the young adult likes to indulge himself in great tasting products. But at the same time he/she is consciously aware of the nutritional benefits that are added to everything that they consume. Mother Dairy offers them the great products that they remain guilt-free while also being assured of quality."

The TVC showcases young adults having various Mother Dairy products. Each time someone takes a bite or a sip, they are lifted in the air as if in a bubble. The TVC showcases many instances of guilt-free indulgences - in school, college, a mall, a car, at home, on the streets, etc.

Watch the TVC here:

According to Ajay Gahlaut, ECD, Ogilvy & Mather, Gurgaon, "Our task was clear cut - give a new face to the brand. And what better way to do that than by giving it a face of sheer happiness. Because that's the feeling you experience when you have a taste of their delightful range of products. It truly is an uplifting experience, every time."

Apart from TV, the campaign will have BTL and social media legs.

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