 "Surajendu Sinha is SMG Convonix's new VP, business head")
Starcom MediaVest Convonix has appointed Surajendu Sinha as VP and business head (west and south). Previously, Sinha was a senior director - digital media buying for Mindshare (west). In his new mandate, he will be responsible for overseeing all key client relationships and will lead the media team.
[caption id=“attachment_83508” align=“alignleft” width=“380”] Sinha joins from Mindshare[/caption]
Speaking about the appointment, Vishal Sampat, CEO, SMG Convonix said, “SMG Convonix has always focused on providing real-time, meaningful digital solutions. We have always believed in staying ahead of the curve and Surajendu’s addition to the media team will allow us to do that by embracing changes in media and mobile faster. We’re focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly, and we’re glad to have him on board.”
Sinha has over a decade of experience in digital media planning and buying at Neo@Ogilvy, apart from Mindshare. At the GroupM agency, he was responsible for growing digital revenues, rate benchmarking and driving annual strategic partnerships. His roster of clients comprises Kellogg’s, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo, Tata Motors among others.
Said Sinha, “The decision to join SMG Convonix was easy based on the great work done by the team on digital including SEM, SEO, SMM, display, ORM and analytics for its various clients. It will be great to be working with a passionate bunch of people with a focus on strengthening the paid media and mobility functions armed with award winning, innovative media offerings and the addition of new revenue streams and benchmarking ensuring better value to be passed on to clients.”
Added Sarfaraz Khimani, COO, SMG Convonix, “Media consumption trends clearly indicate the increasing skew to digital and mobile. Surjendu’s addition to the leadership team at SMG Convonix is a reflection of the evolution of the medium and its consumption, and to ensure that our solutions to clients are always impactful and leading-edge.”
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