Storyboard Marketing Masterclass: The Indian Auto Industry

FP Archives • July 11, 2014, 13:19:18 IST

We introduced Storyboard Marketing Masterclass last week, a monthly show where we will dissect, analyze and understand the role marketing plays in business. This week, the focus is India’s auto sector - definitely one that has seen some challenging times. How then does the auto marketer keep sales up with possibly reduced advertising and media budgets? Advertisement Catch Storyboard editor Anant Rangaswami understand the challenges that keep a marketer awake at night, with a conversation with Delna Avari, head, marketing communications, passenger vehicles business unit at Tata Motors; Avik Chattopadhyay, former head - marketing, Volkswagen India and Santosh Iyer, vice president, marketing and CRM, Mercedes-Benz India.

Storyboard Marketing Masterclass: The Indian Auto Industry

We introduced Storyboard Marketing Masterclass last week, a monthly show where we will dissect, analyze and understand the role marketing plays in business.

This week, the focus is India’s auto sector - definitely one that has seen some challenging times. How then does the auto marketer keep sales up with possibly reduced advertising and media budgets?

Catch Storyboard editor Anant Rangaswami understand the challenges that keep a marketer awake at night, with a conversation with Delna Avari, head, marketing communications, passenger vehicles business unit at Tata Motors; Avik Chattopadhyay, former head - marketing, Volkswagen India and Santosh Iyer, vice president, marketing and CRM, Mercedes-Benz India.

Watch the full episode here…

Written by FP Archives