'Shop from anywhere' say Flipkart's ads for mobile app

Flipkart has unveiled a new campaign to promote their newly-launched Android and iOS mobile app. Happy has created this campaign for the brand, which highlights the convenience of shopping from anywhere the consumer is.

[caption id=“attachment_80239” align=“alignleft” width=“380”] The ‘Couple’ TVC highlights the convenience of using the app[/caption]

The campaign has two commercials - one set in an office, featuring two friends while the other features a couple. While the ‘Office’ film has the main service benefit of Cash On Delivery being reinforced, the second ‘Couple’ film captures how mobile shopping can actually save a lot of trouble for people caught in tricky situations, impressing upon its convenience of usage.

The first TVC opens with two men standing in an office. One of them is skeptical and tells the other, “So, you’re saying I can shop from anywhere I want?’ The friend tells him that it’s possible with Flipkart’s shopping app. The entire TVC takes place in quick cuts with changes in setting, while the conversation continues in a bus, park, cinema hall and even a motorboat. The friend then takes him through the features of the app and in the end, they’re back in the office where he is handed over a big Flipkart box for his birthday.

Watch the TVC here:

The second TVC opens with a couple at a restaurant, where the lady demands to know when her husband is going to choose her an anniversary gift. He tells her he’s going to buy her a new bag. She then wants to know when he is going to go ahead and actually buy it. This TVC too features quick cuts in setting, with the husband proceeding to buy her a new bag easily with Flipkart’s app.

Watch the TVC here:

Speaking about the campaign, Kartik Iyer, CEO, Happy said, “The objective was to educate the customer on how simple it is to use the mobile shopping app. We found an interesting way to say everything we had to by visually communicating how one can shop from anywhere. Ayappa and Early Man have done a great job in bringing this simple messaging out in a nice and quirky way. We might have moved away from the kids, but the tone and style of the communication is typically Flipkart.”

Ravi Vora, VP - Marketing, Flipkart added, “As the largest online shopping destination in India, we have managed to build the confidence of a large number of Indians to shop online. However, this is still a fraction of the total active Internet users in India. The huge base of mobile and the rapid growth in smartphones will enable a much faster adoption of online shopping in the days to come. We are constantly working towards making online shopping easier and delightful for these new adopters ofe-commerce and our mobile apps are a step in that direction. This campaign is an effort towards accelerating this trend of shopping on the go.”