'Shake' your mobile for discounts: Snapdeal to viewers in new campaign

[caption id=“attachment_93641” align=“alignleft” width=“380”] A grab from the ad[/caption]

Snapdeal has recently launched a new campaign to encourage customers to download the mobile app. The brand has a ‘Shake’ feature in the app, which throws up a new discount each time consumers shake their phone. The 360-degree campaign has been created by FCB Ulka.

Sandeep Komaravelly, vice president marketing, Snapdeal.com, said, “The smartphone has become an extremely important medium to reach out to our customers. 50% of our transactions on Snapdeal.com come via our mobile app. The Shake feature is an innovative step to amplify the user experience while shopping on the mobile application. The customers will be able to avail exciting offers on diverse range of 4 lakh products across 6000+ brands.”

The film shows the protagonist (played by actor Pulkit Samrat) dancing at a colorful Indian wedding. Every time he does a shake with his smartphone in hand, he is given money by an enthusiastic relative in the wedding party. The voice over meanwhile tells the viewers that using Shake Feature is a sure shot way to get additional discounts from Snapdeal.

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Watch the film here:

Speaking about the campaign, Sachin Das Burma, group creative director, FCB Ulka said, “The shake feature is a new thing and we wanted the communication to demonstrate this in an interesting manner, without losing out on the entertainment quotient and a slice of life situation that has been our attempt for all work we do on Snapdeal. I think we have managed to achieve that.”