'Sellphone' is the new cell phone, says OLX's new ad

Online marketplace OLX.in has launched a new TV-led campaign to promote its new mobile app. The commercials, conceptualized by Lowe Lintas, puts forward a new proposition - Ab phone ko banao ‘Sellphone’, highlighting that users can now buy and sell via the mobile app.

[caption id=“attachment_80567” align=“alignleft” width=“380”] The TVC shows how women don’t have to depend on men to sell useless furniture[/caption]

Amarjit Singh Batra, CEO, OLX India, says, “Selling is a joyous experience on OLX as it is simple, and leaves you with more money in your pocket, and more space in your home for things that really matter. It is this joy of selling that is captured by our new TVC. Approximately 70% of the traffic on OLX comes from mobile users, which is why we are urging people to use the ‘Cellphone as a Sellphone’ and enjoy the experience of selling on OLX.”

The new TVC is shot to ‘Womaniya’ a song from Bollywood film Gangs of Wasseypur. It shows how the woman takes it upon herself to sell all the old furniture in her home to make way for new stuff. The film opens to a conversation between a husband and wife, with the wife expressing her desire to buy new household products, and the husband procrastinating and rejecting the idea for lack of money and space. The wife decides to figure this out by herself and starts by downloading the OLX mobile app.

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The is seen to skip and dance around the house, because she is so excited about getting money for her old furniture and making money without depending on her husband. Her mother-in-law joins her in the celebration, too. The husband returns home to find an uncluttered apartment and his wife and mother dancing with a wad of cash at him. When he asks where all the stuff went, the two ladies hold up the cellphone and proudly tell him that they sold all the goods they didn’t have use for on the ‘Sellphone’.

Watch the film here:

“We chose to tell the story of ease of usage of the OLX mobile App through a commercial dedicated to women. ‘Phone Ko Banaao ‘Sellphone’ as an idea captures the proposition of the OLX mobile App and caps the effortlessness with which a woman goes about selling things in her house in a fun manner,” says Shriram Iyer, Executive Creative Director, Lowe Lintas India.

Credits:

National Creative Director: Amer Jaleel
Creative Team: Shriram Iyer, Shayondeep Pal, Mohit Arora, Arko Bose, Manzoor Alam, Anshul Nagpal, Snigdha Malhotra, Ipshita Bose
Account Management: Naveen Gaur, Syed Amjad Ali, Mayoori S. Hanagodimath, Rahul Ojha
Account Planning: Farah Bashir
Production House: Jamic Films
Director: Nikhil Rao