 "Savings are now in your hands, says new ad for Snapdeal's mobile app")
Indian online marketplace, Snapdeal.com, has launched a new 360-degree campaign to promote its new mobile shopping app. The brand aims to tell consumers that they can shop online anywhere and at anytime, in addition to getting monetary savings. FCB Ulka has created the campaign.
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The commercial has been created by FCB Ulka[/caption]
The commercial shows a boy trying to get a good deal on a camera in an electronics store, only to get a trite and overused, “Mere haath mein kuch nahin hai” (nothing is in my hands) from the salesman. He keeps getting the same answer on anything that he wants to buy over and above the camera, even if it is an expensive laptop. Frustrated with the salesman and the lack of a good deal, the boy screams, “Toh kiske haath mein hai?” A phone appears in his hand, with the VO telling him that scoring good deals is now completely in his hands thanks to the Snapdeal mobile app.
Watch the ad here:
Speaking about the campaign, Sandeep Komaravelly, vice president - marketing,Snapdeal.com said, “More than half of our business comes frommobileusers, and this will definitely increase in the coming few months. Given the benefits of shopping on themobilethrough apps, we have created this campaign which talks about how savings is in the hands of the consumers, citing a strong reason for consumers to download and shop through our apps.”
Added Sachin Das Burma, group creative director, FCB Ulka, “Like allour work forSnapdeal, this time, too, we have tried to reflect a slice of life observation of human behaviour and made it work. ‘Mere haath mein kuch bhi nahin hai’ is commonly used by salespersons, and that helped us put our consumers in the centre of our commercial and empower them through our product offering of the Snapdeal.com mobile app. It is a simple one line idea that we plan to execute in all the other mediums. We are sure ‘ab savings aapke haath mein’ will become synonymous with Snapdeal.com’smobile app.”