 "Ronald McDonald gets a makeover; are consumers impressed?")
Ronald McDonald, McDonald’s popular mascot, has undergone a makeover. Previously, Ronald sported a yellow jumpsuit, but will now be seen in yellow cargo pants, striped rugby shirts and a vest. This move comes in the wake of the mascot making his Twitter debut with the hashtag #RonaldMcDonald.
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The mascot gets ready to sport a new look (credit: McDonald’s)[/caption]
According to the LA Times , McDonald’s is giving the character an active presence on social media for the first time since he debuted with a television appearance in 1963_._The mascot will use the hashtag #RonaldMcDonald, but isn’t slated to get his own Twitter handle just as yet.
This is the first time since 2005 that Ronald McDonald has had a change of style. In fact, another costume for special days comprises a bright red blazer, golden arches on the pocket and McDonald’s signature on the back.
The new costume has been created by Ann Hould-Ward, aTony award-winning theatrical designer, and took up to two years to make. The mascot will still have his big red shoes on, but will have ‘more coiffed’ hair and toned-down make up.
However, consumers aren’t too chuffed with Ronald McDonald’s new look, terming it ‘creepy’. According to Topsy’s Search, a social analytical firm, tweets with the #NotLovinIt hashtag exceed tweets containing the #LovinIt hashtag in number.
Check out some tweets below:
Watch a behind-the-scenes video of the mascot’s new look: