 "Razorfish finds its global chief media officer in Vik Kathuria")
Razorfish has announced the appointment of Vik Kathuria as global chief media officer. Kathuria will report directly to Pete Stein, Razorfish’s Global CEO.
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Kathuria was previously with Mediacom[/caption]
In his new role he will be responsible for leading the agency media employees worldwide, driving Razorfish’s exclusively digital media strategy and overseeing a global client roster that includes DHL, Starwood, HSN and Best Buy.
He will also be involved in further strengthening and aligning Razorfish’s global media practice and commanding significant new business efforts.
Commenting about the appointment, Stein said, “As we continue to evolve our global media offering and educate clients on the need to employ a digital-centric approach, it is essential we have a leader poised to take us to the next level. Vik’s experience lies in negotiating digital media strategies that maximize brand investment. He has what it takes to further progress our team, support our shift to programmatic buying and foster our culture of innovation and optimization.”
With 20 years of experience in the industry, Kathuria most recently served as global head of digital investment for MediaCom. In this position, his mandate was to establish network-wide best practices, leading relationships with global publishers and driving multi-market client negotiations.
Said Kathuria, “Razorfish’s media practice is exceling at a time when many agencies in its position are stagnant. My entire career has been comprised of helping brands and agencies identify progressive integrated media strategies that accelerate ROI. As global chief media officer I am excited to support Razorfish as it further amplifies an already superior offering.”
Prior to joining MediaCom in 2008, Kathuria was senior VP of digital media for OMD and served in senior global marketing positions at Citigroup (New York) and PepsiCo (Singapore).
Kathuria will begin working out of the agency’s New York City headquarters immediately.