 "Pudin Hara Fizz acts as 'pet ka fire brigade' in new ad")
Dabur India, the company behind Pudin Hara has launched Pudin Hara Fizz, marking its foray into the antacid powder segment. To promote the powder, Dabur has also rolled out a TV-led campaign that positions the brand as ‘pet ka fire brigade’ which has been created by DDB Mudra.
[caption id=“attachment_84191” align=“alignleft” width=“380”] A still from the TVC[/caption]
The TVC features popular TV actor Ram Kapoor, and begins with him reading a newspaper one morning. Suddenly, he lets out an acidic belch in the form of fire and burns a hole through his newspaper. Cut to the scene where he is at his child’s birthday party. The belches again the minute the child blows out the candles, only to light them up again. Next, he is having a quiet dinner with his wife at home, this time burning a hole through the tablecloth with the belch. Next, a small Pudin Hara Fizz branded fire brigade comes to him at the table. He drinks a glass of the drink and hence douses the flame.
Watch the TVC here:
Commenting on this, Ajay Singh Parihar, category head - digestives, Dabur India said, “PudinHara Fizz marks entry of the trustedPudin Hara in antacid powder category. The communication uses fire spitting as a strong device to highlight problem and fire brigade as trusted symbol to provide cooling relief. Goodness of natural ingredients like lemon and mint has natural fit with the mother brand. The TVC has kept away from set patterns of category communication codes and offers relatable yet entertaining communication! The campaign will be supported on ground through activations and outdoors.”
Added Sambit Mohanty, creative head, DDB Mudra North, “The idea of a man belching fire came from the insight that when you have acidity, you feel a burning sensation inside. And what better thanPudinHara Fizz to act as a fire brigade and help douse this flame!"
Credits:
DDB Mudra North
Chairman and CCO: Sonal Dabral
Unit head: Vandana Das
Creative head: Sambit Mohanty
Business head: Ashwani Dhingra
Account planning: Arun Sharma, Nisha Ganneri
Account management: Yashaswi Bhatt, Kumar Deepak, Richa Shah
Art: Rajat Aggarwal
Copy: Kushagra Tuli
Director: Kopal Naithani
Production House: Raising Sun Films
Production executive: Supriya
**Dabur India Limited
**EVP marketing: Kishan Chutani
Category head: Ajay Singh Parihar
Group product manager: Pawan Pandey
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