 "Portfolio Night's 12th Edition to be hosted by Lowe, Mumbai")
Lowe Lintas has announced that it will be hosting the 12th edition of Portfolio night in Mumbai. Portfolio Night, which is a global portfolio review and recruitment event, aims to bring in young and raw creative talent to Indian advertising. This is the second time that Lowe Lintas will be hosting the event, which will be held in more than 20 participating cities worldwide.
[caption id=“attachment_83228” align=“alignleft” width=“380”] This is the second time that Lowe will be hosting the event[/caption]
Speaking about the 12th edition of Portfolio Night, Amer Jaleel, national creative director, Lowe Lintas said, “Advertising has been the nesting place for too many media-related professions. And we have lost people to these newer options. Portfolio Night is also a great platform for young people to discover the joys of advertising. And since we have to cast this net wider, the event should only get bigger!”
Added Arun Iyer, also national creative director at the agency, “It is a great opportunity for Lowe Lintas to give back to the community and the industry of advertising. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. Not only to get a sense of what the real world is all about, but also for the encouragement that they deserve and opportunities that advertising offers.”
For the review process, aspirants will be divided into three batches and will be given a chance to get his/her portfolio reviewed by three creative directors. In turn, each creative director will meet three candidates individually for 15 minutes and review their work, ideas and offer them feedback.
The best Portfolio out of the lot will be identified as an ‘All Star’ and will be flown to New York to take part in a week-long creative challenge on a brief.
Tickets for the Portfolio Night will be available for sale from April 16, 2014 onwards for $30 (approximately Rs. 1850).
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