Paytm finds its creative partner in Contract

After being a part of a multi-agency pitch, Contract Advertising has bagged Paytm’s creative mandate. Paytm is a portal that enables users make bill payments and recharge their DTH connections online. The account will be managed out of the agency’s Delhi office.

[caption id=“attachment_81611” align=“alignleft” width=“380”] Paytm had called for a multi-agency pitch[/caption]

Speaking about the win, Shivaji Dasgupta, senior vice president and general manager, Contract Delhi said, “Contract is very excited to partner a brand like Paytm that operates in a very dynamic and competitive category. Our integrated approach has yet again demonstrated our strength and expertise which clients are clearly seeing as our differentiated and visible edge over other agencies.”

Added Vijay Shekhar Sharma, Founder of Paytm, “We are very happy to announce the appointment of Contract Advertising as our new creative agency. Post a competitive evaluation process, in Contract, we have found an able creative partner who understands our target market opportunity very well. We are confident that with their strong creative capabilities, planning strength and a team with vast and varied experiences, Contract will help Paytm become India’s most loved mobile commerce brand.”

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The campaign that is expected to roll out soon will include TV, print, radio and digital media.

Recently, Contract was also in the news for winning the creative rosters of Tata Docomo and Tata Photon, in late March.