Park Avenue's beer shampoo gets a nod from the ladies in new spot

Park Avenue has aired a new campaign for its ‘shampoo for manhair’, the Beer Shampoo. Created by Publicis Ambience, the new campaign speaks to the women, making a case for how the shampoo is integral to her and her partner’s happiness.

The film begins with a couple shopping in a supermarket. The man wants to pick up a beer shampoo simply because it has beer in it, while the woman asks him to put it back. Cut to the entry of the beer shampoo man Rockland Steel, who takes her through a number of reasons why man hair should be bounchy, shiny and soft. He takes her through a number of romantic scenarios with each reason, thereby completely convincing her that beer shampoo is the way to happiness.

Watch the film here:

Commenting on the new TVC, Raja Chakraborty, head marketing - J K Helene Curtis said “The recent Park Avenue Beer Shampoo creative has been conceptualised to generate more trials for the product among those who are aware but having some apprehension or the other to use it. We are sure this creative will put those apprehensions aside and get more trial into the product”.

Anil Kulkarni, business director, J K Helene Curtis said “I can really say “cheers” to the gang at Ambience for recreating this campaign. It looks easy and fun but believe me weaving the irreverence and fun aspect of beer with hard consumer insight is tough and Ambience have done a great job.”

Added Bobby Pawar, director, chief creative officer - South Asia at Publicis Worldwide said “This is Beer Shampoo Part Do - the sequel. It stars the epitome of manly man-ness, the peak of the pinnacle of male perkiness; Rockland Steel. He became quite a hit with the people in his debut. In this go-around we see the softer side of the man, as he waxes eloquent about what man hair feels like with his own style of poetry, which admittedly veers more towards cheesy than Shakespearean (I doubt if he can spell Shakespearean). Armed with a pan flute that magically transports you from place to place, he drops hair wisdom that is as golden as, well, his outfit.”