 "Parineeti Chopra, Imran Khan say Maaza is 'Har mausam aam' in new ad")
Mango-flavoured beverage drink Maaza has released a new ad campaign featuring brand ambassadors Imran Khan and Parineeti Chopra. The TVC has been created by Leo Burnett and showcases the crazy lengths mango-lovers will go to get their mango fix.
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A grab from the film[/caption]
Speaking about the campaign, Neeraj Garg, vice president, juice business and SWA, Coca-Cola India and South West Asia, said, “Maaza’s success over the years can be attributed to the fact that the brand has consistently delivered on its promise - that of being the best mango experience in a bottle! We have received phenomenal response from our consumers and it is showing in the brand metrics as well. With this new campaign, we continue to communicate this brand philosophy with the quirky interactions of the adorableMaazapairing - Imran and Parineeti.”
The ad begins with a dream sequence of Parineeti day-dreaming about the mango season. When she snaps out of her day dream and gets back to reality she is shown sitting in the courtyard of a house where she excitedly tells Imran Khan about this contraption that she has built which she believes will serve as a time machine. Her plan is to cut short her wait for the mango season and immediately satiate her love for mangoes by going straight to the next season. She starts the machine with much enthusiasm and energy, but unfortunately, the contraption sparks, sputters and breaks apart. She is extremely disappointed at this turn of events. Imran, as he inspects the failed experiment teases her saying she’s performed a miracle and they have indeed come to the mango season. As he says this, he produces aMaazabottle; Parineeti grabs the bottle and the story ends with both Parineeti and Imraan enjoying Maaza.
Watch the TVC here:
About Imran and Parineeti’s on-screen chemistry, Garg said, “Their image and personality blends in perfectly with the brand equation ofMaaza. I hope to see them take the brand to newer levels of success, reiterating our core message that the longing for mangoes has only one answer -Maaza.”
Asthe endorsers of the brand, both Imran and Parineeti will be associated with a range of consumer activation and marketing programs, in addition to the film.
Said Sainath Saraban, executive creative director, Leo Burnett, New Delhi, “Maazais truly the ‘Har Mausam Aam’ - the mango for all seasons. When you crave a mango, you can be sure thatMaazawill hit the spot. And taking this thought forward was the most logical thing to do. We created yet another story about a mango fanatic played by Parineeti Chopra who does some crazy things for a mango during off-season. The cool guy, played by Imran, who witnesses this obsession, knows that the answer to her mango craving lies in a nice chilled bottle ofMaaza. We believe the new campaign captures this thought in a fun, mischievous and quirky manner.”