Panasonic Fans find a home in Dentsu Communications

Dentsu Communications has won the creative business of Panasonic Fans. The win was based on its current creative partnership with Panasonic.

[caption id=“attachment_84573” align=“alignleft” width=“380”] Ohri believes the win is testimony to the work done by Dentsu for Panasonic in India and the region.[/caption]

Speaking about the win, Rohit Ohri, executive chairman, Dentsu India Group CEO, Dentsu APAC (South) said, “We are delighted with this new assignment. This further strengthens the relationship between Dentsu Communications and Panasonic and is a testimony to the great work done by Dentsu for Panasonic in India and the region.”

Takaki Oguri, joint managing director, sales and marketing, Anchor Electricals said, “Panasonic’s global expertise in the ventilation field will aid Anchor to unveil a host of innovative products, redefining the paradigms of indoor air quality-focused ventilation solutions.

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Added Simi Sabhaney, CEO, Dentsu Communications said, “Winning the creative mandate for Anchor Electricals is indeed a matter of pride for DCPL Mumbai.Exhaust fans are a low-involvement category and the choice of the brand is mostly left to the contractors and interior designers. Our attempt was to get the consumers re-evaluate this category. We thus introduced the concept of ‘ventilation fans’ in lieu of ’exhaust fans’. This struck a chord with Anchor-Panasonic since they were looking for an approach that was distinctive enough.”

Ashok Gangar, VP, sales and marketing, Anchor Electricals said, “We used Dentsu’s expertise while commissioning the first “Panasonic LED Lighting Experience Centre” in Mumbai, last year. We are hoping to establish a niche trade channel for marketing these high-end indoor air quality focussed ventilation products with this affiliation.”