The FM's favourite phrase seemed to be 'Ten years'. It was, what seemed like, a last, desperate, plea on behalf of his party to voters to give it a third term in office.
The lesson here is that beyond a point choice confuses rather than helping people. When people are given a limited choice they are more likely to make a choice
The creative awards for advertising and marketing communication in India have been conceptualised by Kyoorius in association with D&AD.
The deal with Arsenal shows Puma's determination to re-establish itself as a core sports brand under new CEO Bjoern Gulden after moving more into lifestyle and fashion.
Star India has acquired the rights from Times Internet, the digital arm of the Times of India Group, the broadcaster said in a statement.<br /><br />
The new Indian Readership Survey that was revealed this morning will come as a breath of fresh air for all stakeholders - the publisher, the advertiser and the media agency.
The Smiley Company's CEO Nicolas Loufrani was here to launch the brand in India and we caught up with him to understand Smiley's growth story and India plans.
The drama over the new guidelines for TV rating agencies continued to dominate the headlines last week.
To begin with, there is no need for any brand to get into controversial territory unless the controversy directly affects the brand or the category that the brand is in.
The Congress in general and Rahul in particular have been mocked and ridiculed thanks to the first ad of the Congress campaign being proven to have lifted a headline from a 2011 Narendra Modi campaign.
Promote the benefit of green tea with the new 'Tetley Green'.
The cabin crew members who starred in the video were selected for their proficiency in Hindi, Punjabi, Marathi, Malayalam, Kashmiri, Kannada, Gujarati, Tamil and Bengali.
The ad spots show people from all sections of society and age groups discussing and appreciating advertisements and how these same ads will pay them back now.
The Congress campaign that broke this morning reiterated all that is wrong and wretched about average communication.
Star Sports is set to create a new global benchmark in hockey broadcasting with the telecast of the second edition of the Hockey India League (HIL).
The campaign was digitally executed by FoxyMoron.
Verma has been with GroupM for over 10 years. Her earlier stint was with Mindshare.
Hollywood actor Hugh Jackman has been named the global ambassador of luxury German brand Montblanc.
97% of Indian respondents surveyed follow their favourite brands on social channels.
The 'Godh Bharai' film was conceptualised by 1pointsize and produced by Apostrophe Films.
Star India, which runs country's leading sports networkStar Sports, will broadcast key FIH events both in India andthroughout the world from January 2015 to December 2022.
Two regional deputy practice group leaders also appointed to further strengthen the firm's expertise and leadership.
Together they form the network in 110 countries worldwide with over 22,000 dedicated specialists.
The TVC has been conceptualised by Gurgaon-based creative agency Bang In The Middle (BITM).
Using the analogy of different varieties of tea preparations, the commercial explains how mutual fund offerings extend beyond equity to several other options.
There is an underlying assumption of brand awareness and association of good quality. That may need investment in classic branding or lots of clever content marketing surrounding the audience in different ways.
Acer has partnered with Contract to develop campaigns to capitalize on the mindset of the new age audience, which will run across TV, print, radio and digital mediums.
The ad campaign has been conceptualised by Rediffusion Y&R.
Under the arrangement, Mediametrie will provide technological knowhow and licenses to BARC to use their TV metering system and also help BARC procure its own metering hardware.
Here is Kantar's CEO, Eric Salama, on what's in store for the company and how it plans to address the TAM issue.