Brands News - Page 22

Honda Amaze: 'Badle Aapki Duniya'

Last week, Honda launched its family sedan, the Amaze, which also marked the Japanese company's foray into the diesel segment in India.

What a cop out: Abby 'super' jury decides to do nothing

No amount of self-laudatory paid pieces will undo the damage of the soiled Abbys.

Vodafone India: 'Zoozoo Army - Bollywood'

This is the second film for Vodafone's IPL campaign. Aiming to drive mobile internet usage, the campaign brings back the Zoozoos. The teaser will debut during the opening ceremony held tonight. <br /><br />

Indian advertising: How the Abbys mess will affect Cannes revenues

The Abby Awards scandal involving unauthorized releases, scam (largely unreleased work created specially for entry to awards) and plagiarism will see repercussions far away from Goa (where the Abbys award ceremony is held).

ONE-ON-ONE: Ray Velez (Global CTO, Razorfish)

While addressing the delegates at GoaFest, Ray Velez, the Global Chief Technology Officer at Publicis owned technology agency Razorfish, talked about the increasing convergence of technology, media and creativity.

ONE-ON-ONE: Shiv Singh (Global Digital Head - Beverages, PepsiCo)

Shiv Singh, the Global Head of Digital, PepsiCo Beverages, addressed the delegates at GoaFest this year. In a session titled 'Why No One Cares About Marketing'

Web Check: 'www.digitaldoughnut.com'

On Web-Check, Visa's Shubhranshu Singh, recommends digitaldoughnut.com, a site that all marketers should bookmark.<br /><br />

Must Follow: @eastbengal

On Must Follow, Mahesh Chauhan, the co-founder of advertising hotshop Salt Brand Solutions. Recommends whom you should follow on Twitter. <br /><br />

Noticeboard: At 'The Free Store' pick anything for free!

On Noticeboard, Storyboard looks at a most unusual activation at a mall -- where consumers could just pick up whatever they wanted, and not pay a dime for it. Intrigued? So were we.<br /><br />

GoaFest 2013: The tainted Abby awards

This was a critical year for GoaFest and the Abby Awards because it came in the wake of the Ford JWT scam.

GoaFest 2013: How are Abbys relevant to marketers?

What we have noticed on Storyboard is that the Abbys doesn't seem to excite the marketing community at all.

When media awards are scam free, why are creative Abbys a sham?

The Abbys has been beset by problems for more than five years, with each year being more controversial than the previous one.

Scam ads: How did agencies miss the writing on the wall?

Advertising, thanks to the awards, is becoming more award-conscious than effectiveness conscious. Scam ads, which are ads just sent out to Awards ceremonies are absolutely a crime; a waste of time - and a waste of money as well.

Figo, Tata salt, DHL: All's not well with Indian advertising

There's something not quite right about the state of the creative Abbys - and it's time for the industry to take a long, hard look at itself.

Advertising wars: Did BBDO copy Ogilvy, or is it just coincidence?

While Ogilvy has accused BBDO of stealing its work for a campaign, both advertising agencies might have been inspired by Escher and not each other.

Adidas ropes in Jayawardene as brand athlete

Jayawardene joins the likes of the Sachin Tendulkar, Suresh Raina and international cricketers such as Keiron Pollard, Dwayne Bravo and Lasith Malinga at Adidas.

What Leo Burnett's Arvind Sharma had to say on Tata Salt controversy

Leo Burnett's Arvind Sharma was confident that the Tata Salt Lite ads were legal and kosher, based on the fact that the client had 'approved' the production and release.

Why Leo Burnett withdrew suspect ads for Tata Salt from awards

In an embarrassing development, Leo Burnett withdrew two award-winning Tata Salt Lite radio spots from the Abby Awards on instructions from the client.

Web Check: 'Creativity Whack Pack' App

On Web Check, we have Suman Srivastava from consultancy Marketing Unplugged

Must Follow: Robert Scoble

On Must Follow, Ravi Kiran, the co-founder of growth advisory Friends Of Ambition helps us curate whom you should follow on Twitter.

Noticeboard: MP Tourism - 'Rang Hai, Malang Hai'

Storyboard gets talking to Piyush Pandey and the Ogilvy team on creating this ad.

One-On-One: STAR India CEO Uday Shankar

Last week, the BCCI and STAR India announced that STAR Plus had now signed on as the associate sponsor of the IPL.

IPL: Sponsors confident of success

As far as the investing brands go, be it IPL sponsor Pepsi or new entrant Yes Bank, the IPL is a very bankable proposition

Coke Vs Pepsi TVCs: Coke's ahead for the moment

At this stage, in the Cola wars on TV, Coke is ahead. But it's early days yet. Just one match over in IPL. And the IPL, we know, is full of ups and downs.

A $600,000 Pitbull: Was it worth it for the IPL?

Pitbull cost the IPL a reputed $600,000 dollars. No wonder he said he loved India. By the way, Beyonc didn't charge the NFL for performing at the Superbowl. Despite all its superstars, the IPL ain't no Superbowl.

Madhya Pradesh Tourism: 'Rang Hai, Malang Hai'

Watch the ad, and hear the Ogilvy India team and how they conceptualised this ad. Also, film director Prakash Varma elucidates on the heavy use of special effects and animation in the film.

Vodafone India: 'Teaser: They Are Back'

This is a sneak preview for Vodafone's IPL campaign. Aiming to drive mobile internet usage, the campaign brings back the Zoozoos.