The three have been appointed to the Publicis India board, and at the moment, will report to Nakul Chopra who is the CEO for South Asia. So what does this mean for the Publicis Groupe in India?
Pepsi congratulated a Coke team. That's great sportsman spirit.
On Web Check, Sudip Ghose (VP - Marketing, VIP Industries) is recommending a travel website that he claims does a lot more than just help book flight tickets.<br /><br />
On Must Follow this week, Anirban Das Blah, the MD of entertainment marketing and management agency CAA Kwan picks whom you should follow on Twitter.<br /><br />
It's no secret that consumption of video content is rapidly moving from traditional television and movie screens to devices that allow video streaming via the internet.
The fourteen year old WebChutney, one of India 's most awarded digital agencies has just been sold. It's new owner, the Rohit Ohri led Dentsu India.
Give rural school kids air-conditioners. That is Daikin's solutions to the suffering of school children in rural India.
Whether the IPL delivers on audience numbers or not is no longer the issue. Even if they do, the damage done to Pepsi in terms of the image of the IPL cannot be undone in a hurry.
PepsiCo is threatening to pull out of the title sponsorship of the IPL. The IPL gravy train will derail if it doesn't clean up its act.
Yahoo's brand value was estimated at $9.8 billion, which is still down from its $11.4 billion in 2008
Till such time as Pepsi's top brass want the IPL to be referred to as the Pepsi IPL, the IPL brand hurtles down a slippery slope.
On Web Check, Shopper Stop's Vinay Bhatia is recommending a website that he claims will get you up to speed with the best viral content on the web in real time.
On Must Follow this week, Saurabh Kanwar, the President of digital marketing agency Flarepath picks whom you should follow on Twitter.
How will the IPL emerge from the taint of yet another scandal and what is the likely impact on viewership and future sponsor interest?
In 2010, WPP owned media agency MEC started its Analytics & Insights practise for North America . The attempt was to value add to every client investment by harnessing the power of data driven analytics.
Last week, TAM released what it called a gentle guide to data interpretation and representation for broadcasters.
From typos to spelling errors to formatting inconsistencies - the Pond's ad in Sunday's Times of India is a hilarious example of everything an advertisement should not be
Advertisements are back on TV channels from today with broadcasters and advertising agencies reaching an agreement on ways to tackle the billing row arising out of taxation issues.
The issue of gun control in the United States of America got a renewed focus in the aftermath of the December shooting in a Connecticut elementary school.
And while it does make for a good watch - does the duration add any value to the communication? Or is it simply a clutter breaking device?
The question remains - how do we tackle the issue of plagiarism and scam advertising which has cast a dark cloud on the credibility of the Abbys.
For nearly three weeks now, we have been reporting on the mess that followed this year's GoaFest - there was mud slinging and allegations of scam and plagiarism that resulted in the withdrawal of eight metals.