StrawberryFrog Amsterdam's Patrick Garvey's Cannes Diary.
The industry has been talking about advertising having moved to a two-way dialogue with the consumer for a decade now.
In an interview with Storyboard, he reveals Tumblr's business plan, and how it plans to attract advertisers.
Arianna Huffington talks about opening shop in India, early next year.
The final tally for Team India - 33 lions were won by 11 Indian agencies making this the best year for the country.
Entries to the prestigious Cannes Lions grew by 4% to a record 35,765 across the 16 categories.
The Indian Lion haul has already reached 32, making this year the country's best performance at Cannes.
The tiff between television broadcasters and ratings agency TAM has still not been resolved.
Storyboard editor Anant Rangaswami and Firstpost CEO Durga Raghunath met up with Google India MD, Rajan Anandan.
An Australian public service ad campaign that became an internet hit for its black-humoured list of reckless ways to die - such as "poke a stick at a grizzly bear" - has added to its lustre by scooping up a record number of international advertising prizes.
All the shortlists have come in, and these five shortlists are the last hopes to increase the metal tally from the 32 Indian agencies have already won.
'Help a child reach 5' for Lifebuoy is still in the running, but it slipped under the radar as the film, inexpicably, was entered by Lowe + Partners, London, and not by Lowe Lintas + Partners, India.