Ogilvy only Indian agency to win YoungGun Awards

Ogilvy has bagged both awards that came India's way in the YoungGun Awards 2013. The teams at Ogilvy that won the awards are Eugene Rebello, Laukik Golatkar and Rahul Mahajan for the entry ':{to:) Cleft To Smile' and Rakesh Jha, Parth Gadhia and Jigar Fernandes for Akanksha's 'Message Barter' campaign.

 Ogilvy only Indian agency to win YoungGun Awards

L to R: Jha, Gadhia, Fernandes, who won for their 'Akanksha - Message Barter' entry

Speaking about the wins, Abhijit Avasthi, national creative director, Ogilvy & Mather India said, "Both the ideas work so well because they are simple yet charming. And they are both unconventional in the sense that they have used social media in new ways. :{to:) CleftToSmile is a typable logo that anyone with a keypad can use to spread much needed awareness about cleft treatment in India."

"Message Barter on the other hand is a cheeky way to get the country's biggest celebrities to spread awareness for Akanksha, an NGO. We're really glad both these ideas have done well on the international stage," he further said.

':{to:) CleftToSmile' bagged the YoungGun award under the Design - Graphic Design - Logo category. On the other hand, 'Akanksha' won under Digital - Digital Solutions - Something Else category.

Johnny Dantonio, Jury Member, YGA 2013 said, "Many YoungGuns submissions deserve special recognition, but one in particular left an impression on me. India's branch of Operation Smile provides free cleft treatment for those affected. Their Cleft to Smile campaign aims to raise awareness through a logo: :{to:)."

He further said, "The execution of the logo itself is both simple and poignant, and the idea of providing the public with an accessible icon is refreshing. It allows anyone with a phone or keyboard to simultaneously be a steward for the brand and an advocate of cleft treatment. In addition to immediately communicating the purpose of Operation Smile, the use of relevant symbols create a call to action without a single word, providing an opportunity to raise cleft awareness globally through public amplification in the social space."

Navin Talreja, , president - Ogilvy Mumbai and Kolkata commented, "I am proud that two of our entries have achieved international acclaim. What's more is that both these ideas were led by the young talent in Ogilvy Mumbai. Our digital capability has also been established in the idea and execution of Operation Smile and Akanksha. YoungGun Awards are a much sought after recognition for younger talent and to be the only winners in India is quite something."

Updated Date: Apr 11, 2014 13:55:56 IST