 "Ogilvy India is the big winner at the Kyoorius Advertising Awards 2014")
Kyoorius, in association with D&AD, announced the winners of the inaugural edition of the Kyoorius Advertising and Digital Awards. The ceremony was held on June 12, 2014 at the NSCI Indoor Stadium in Mumbai and was hosted by Suresh Venkat and Kamal Sidhu.
[caption id=“attachment_87664” align=“alignleft” width=“380”] A winning team celebrating the Blue Elephant[/caption]
Of the 988 entries, 114 made it to the In-Book, while winning agencies bagged a total of 37 Blue Elephants and four coveted Black Elephant awards.
Ogilvy & Mather was the most-awarded agency, with 45 In-Book entries, seven Blue Elephants and three of the four Black Elephants.
Speaking about the awards, Rajesh Kejriwal, Founder and CEO of Kyoorius said, “Considering this was our first year for the Advertising and Digital Awards, the response has been outstanding. The 988 entries across advertising and digital are further validation of the Kyoorius Awards format, and our association with D&AD. We will continue to provide a neutral and transparent platform for the Indian creative industry. We saw a great response for the Kyoorius Digital Awards, the first awards programme of its kind in India, recognising excellence in the field of digital communication. This is a solid indicator of the direction of creativity here in India.”
Added Tim Lindsay, CEO of D&AD, “D&AD is very proud to be partnering with Kyoorius in India. Ihope we’ve brought some rigor and transparency to the judging process. Certainly the standard of workhas been fantastic - something we saw demonstrated at D&AD’s own professional awards three weeks ago in London, where Indian agencies had multiple in-book and nomination successes. Our commitment to this partnership is long-term. We look forward to an increased involvement with the Indian creativecommunity as we develop our New Blood program with Kyoorius.”
Blue Elephant winners - Advertising
Ogilvy & Mather bagged seven Blue Elephants, the most by any agency in the awards. The agency bagged an award under Outdoor Advertising for its ‘Ambient’ work ‘Lenovo Spillproof’ for Lenovo India.
It bagged two awards; for Akanksha Foundation’s ‘Message Barter’ campaign under Direct Marketing and Activation’s ‘Direct Response’ category and its activation campaign ‘Lifebuoy Roti Reminder’ for Hindustan Unilever.
Further, the agency won two awards for ‘Ad/Promotional Film 61+sec’ under the Film Advertising category - one for Mondelez International’s ‘Cadbury Perk Letter’ campaign and another one for Google India’s ‘Reunion’ campaign.
Two other awards went to Ogilvy & Mather under Film Advertising Crafts - one for OV Chaudhary’s ‘MP Tourism Colours’ campaign for ‘Special Effects for Film Advertising’ and another for Binani Cements’ ‘Parental Love’ campaign for ‘Writing for Film Advertising’.
Grey India was the next in line for the Blue Elephants, with a total number of four. The agency won three awards for P&G’s ‘Duracell Positive & Negative’ campaign - one under the Press Advertising category, another in the Crafts for Advertising’ category for ‘Writing for Press and Poster Advertising’ and the third under the Art Direction category for ‘Art Direction for Poster / Press Advertising’.
The agency bagged its fourth Blue Elephant under the Outdoor Advertising category for P&G India’s ‘Torch Squeeze’ campaign for Duracell for ‘Poster Advertising / Free Format’.
Scarecrow Communications won two Blue Elephants at the Awards, both for NITCO Anti-Skid Tiles’ ‘Pinkesh/Servant’ radio campaign. While the entry bagged one award under the Radio Advertising category, the other one was under the Crafts for Advertising category for ‘Writing for Radio Advertising’.
Creativeland Asia, too, won two Blue Elephants. The agency bagged one under Film Advertising for Sistema Shyam Teleservices’ ‘MTS Internet Baby’ campaign for ‘Ad/Promotional Film 61+ sec’, while the second award was bagged under Film Advertising Craft for Parle Agro’s ‘The Magic of Frooti’ campaign for the ‘Use of Music for Film Advertising’.
Production house First December Films won two Blue Elephants for Nike India ‘Make Every Yard Count’ campaign under Film Advertising Crafts, one for ‘Editing for Film Advertising’ and ‘Sound Design for Film Advertising’ each.
DDB Mudra bagged one Blue Elephant under Direct Marketing and Activation for Retirement Solutions by Birla Sun Life Insurance’s ‘The Last Telegram’ campaign for ‘Direct Response’.
Happy Creative Services won an award for its activation campaign ‘Weightless Project’ under Direct Marketing and Activation, as well.
Soho Square’s entry ‘Bisleri Kiss to Drink’ for Bisleri India won it a Blue Elephant under ‘Film Advertising’ for ‘Ad/Promotional Film Campaign’.
BBDO India bagged an award under Film Advertising Crafts for VISA’s ‘Women Education Films’ campaign for ‘Use of Music for Film Advertising’.
Publicis India won a Blue Elephant under Film Advertising for Kansai Nerolac Paints’ ‘Umbrella’ campaign for ‘Ad/Promotional Film 31-60 sec’.
Candid Marketing snared a Blue Elephant for ‘Use of Experential Marketing’ under Direct Marketing and Activation for Nokia Lumia’s ‘Agent 1020’ campaign for the Lumia 1020.
Blue Elephant winners - Digital
Ogilvy & Mather led the winners’ list in the Digital awards as well, with a total number of four Blue Elephants.
Google India’s ‘Reunion’ campaign won the agency an award for ‘Online Branded Films’ under ‘Online Digital Marketing’. Ogilvy bagged two more awards for ‘Use of Social Media’ in the same category - for Akanksha Foundation’s ‘Message Barter’ campaign and for Operation Smile India’s ‘:{to:) Cleft to Smile’ campaign.
The agency bagged its fourth digital award for Castrol India’s ‘The Good Road’ campaign for Bangalore Traffic Police for ‘Technological Innovation’ under the Innovation category.
Webchutney bagged a Blue Elephant for OML Entertainment’s ‘Wasted Bin’ campaign under ‘Innovative Use of Technology’ under the Innovation.
Hungama Digital Services won an award for its online branded film for Intel ‘Intel Look Inside’.
DDB Mudra won for ‘Digital Tools and Utilities’ for United Spirits’ ‘Boss Patrol’ campaign under Online Digital Marketing.
Creativeland Asia won a Blue Elephant under Online Digital Marketing for MTS India’s ‘Download a Smart Ass Phone’ for ‘Use of Social Media’.
The 120 Media Collective won for Epic Television Networks’ ‘Twistories’ campaign for ‘Writing for Online Marketing’ under ‘Online Digital Marketing’.
BBH India bagged an award under Online Digital Marketing for Skoda Auto India’s ‘Skoda Rapid Leisure’ campaign for ‘Animation and Illustration in Online Marketing’.
NicheMinds, too, won under Online Digital Marketing for ‘Animation and Illustration in Online Marketing’ for Wipro’s ‘We live in a Blue Planet’ campaign.
Fractalink Design Studio won under ‘Digital Design and Craft’ for Microsoft’s ‘IRCTC’ campaign for ‘UX, Interface and Navigation for Mobile’.
Lastly, Sapient won for ESPN X Games’ ‘Trick Track’ campaign for ‘Mobile Interaction and Experience under the Mobile Marketing category.
Black Elephants
The only Black Elephant awarded for Advertising went to DDB Mudra’s ‘Last Telegram’ Direct Response campaign for Retirement Solutions by Birla Sun Life Insurance.
Ogilvy & Mather bagged the three Black Elephants awarded for Digital.
The agency won a Black Elephant each for Castrol India’s campaign ‘The Good Road’ for the Bangalore Traffic Police for Technological Innovation; for Google India’s ‘Reunion’ campaign for Online Branded Films and for Use of Social Media for Operation Smile India’s ‘:{to:) Cleft to Smile’ campaign.
In-Books
Many agencies also made a made it to the In-Book. Grey Worldwide, Ideas@Work, Ogilvy & Mather, Publicis India, Famous Innovations, Happy Creative Services, Hungama Digital Services, Creativeland Asia, Soho Square, Scarecrow Communications, Thought Blurb, DDB Mudra, Candid Marketing, BBDO India, BBH, Webchutney, Fractalink Design Studio, Isobar, iContract and Sapient were amongst the many In-Book winners at the Kyoorius Advertising and Digital Awards.
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