Now, Deepika Padukone is Lifestyle's brand ambassador

Retail Chain Lifestyle International has roped in Deepika Padukone as its brand ambassador for Melange.

[caption id=“attachment_81572” align=“alignleft” width=“380”] A print campaign featuring campaign will roll out soon. (Pic courtesy: PTI)[/caption]

“Western wear is growing at a faster pace than ethnic wear. To give push to our in-house ethnic wear brand ‘Melange’ we have roped in Deepika as she perfectly embodies the values that the brand stands for,” said Lifestyle International AVP (Marketing) Srinivasan Rao.

A new brand campaign featuring the actress will roll out in mid-April, said Rao. The primary media used will be print and digital.