 "No one envies the 'nice guys', Honda Activa's newest ad tells viewers")
[caption id=“attachment_88726” align=“alignleft” width=“380”] A grab from the TVC[/caption]
Honda Motorcycle and Scooter India has unveiled its new ad campaign to promote its latest Activa variant, the Activa 125.Called ‘Step up in life’, the new TVCpositions the Activa 125 as the choice of ’nice people’ who have not just progressed in life, but also created a lot of goodness around them. The TVC has been created by Dentsu Marcom.
The film opens with the protagonist riding his new and shiny Honda Activa 125. Wherever he rides, groups of random well-wishers and strangers - school children, old women, a married couple and their guests - are congratulating him for his new ride. The VO comes in saying ‘When nice guys step up in life, there is no envy, only joy’.
Watch the film here:
Speaking about the new launch, Y. S. Guleria, vice president-sales and marketing, Honda Motorcycle & Scooter India said, “Honda, the undisputed leader in 100-110 cc sub-segment of the ATSC segment, now aims to further strengthen the legacy of brand Activa with the new Activa 125.It deliverssuperb power and exciting pickup. Activa 125 comes with HET - Honda Eco Technology that gives it a world class mileage. Other exciting features- metal body,digitalmeter and telescopic suspension allow customers to step up with style in life like never before.”
Added Titus Upputuru, national creative director, Dentsu Marcom, “Owner’s pride is known to cause neighbour’s envy. But we realised there are exceptions. We applaud and feel happy for people who are nice and cheerful. When we were briefed on the new 125cc more powerful, more stylish variant of the iconic Activa scooter of Honda, we thought it’s a clear story of upgrade. So instead of going the regular path of envy, we zagged.”
Apart from TV, the campaign will be exposed to mediums such as print, outdoor, digital and cinema.
Credits
Client:Honda Motorcycle and ScooterIndia
Creative Agency:Dentsu Marcom
National creative director:Titus Upputuru
Creative team:Jitender Kaushik
Account management:Abhinav Kaushik, Sunil Singh, Farhat Naim, Shivam Dua, Punya Vats and Yuichi Toyoda
Planning team:Anand Murty, A Sai Karthik
Films Chief:Suprotim Day
Director:Lloyd Baptista
Producer:Ravneet Mahajan
Production house:7 Films
DOP:Vishal Sinha
Post-production studio:Prime focus
Music credits: Hanif Sheikh
Editor:Prakash
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