 "New Spice Mobile spot outlines Nawazuddin Siddiqui's 'small town' dream")
Spice Mobile has recently unveiled its third commercial, continuing its ‘Milaye sapno se’ proposition. The latest TVC features popular Bollywood actor Nawazuddin Siddiqui in his first ever endorsement and outlines how he fulfilled his small town dream of becoming a film star. The campaign has been created by Ogilvy & Mather.
[caption id=“attachment_84775” align=“alignleft” width=“380”] A grab from the TVC[/caption]
The film reconstructs the time when the actor used to undertake long, uncomfortable journeys just to watch his favourite film on the big screen. He reminisces about how he dreamed of becoming an actor in a small town. He did not have the the luxury of a multiplex next door while growing up, the closest cinema hall being a long way from his home. The actor would travel for hours via uncomfortable public transport and rough terrain to catch his favourite actors on the big screen, while he would also dream about being one of them. He then moves on to say that the Spice Stellar 506 has made the dream easily attainable with its big screen; one can watch movies and be entertained with just a touch anytime, anywhere.
Watch the ad here:
Speaking about the campaign, Dilip Modi, chairman, Spice Retail said “We at Spice believe that lack of facilities should not be a hindrance for people in small towns from dreaming big. What Spice endeavours to achieve through its products is to provide its consumers, especially in small towns, a platform to explore and access a world of new possibilities. This ad film is a manifestation of Spice’s ‘Milaye sapnon se’ brand idea that seeks to empower small town dreamers with its smartphones, in a category characterized by largely undifferentiated feature-based communications.”
Apart from the TVC, Spice will also release a digital film to showcase how smartphone technology is changing lives of the youth of India today, Modi further added.
Added Azazul Haque and Mahesh Gharat, group creative directors, Ogilvy India, “We wanted a story that was real and inspiring. Nawazuddin’s life story is the story of millions of youth in this nation - a small town guy with big dreams. A story of struggle and determination. Nawazuddin and his life journey made the perfect fit to propose the idea of seeing big screen dreams on the big screen of the Spice Stellar 506 Smart phone.”
Credits
Client: Spice Retail Ltd.
Agency: Ogilvy & Mather
Creative team: Mahesh Gharat, Azazul Haque, Shahnawaz Qadeer, Sandip Gaikwad
Account management: Ajay Menon,Roshni Mohan,Karthik Narayan,Neha Agarwal
Account planning:Vipasha Bhuptani,Aparna Jain
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