Myntra.com signs Ranveer Singh as new poster boy for Roadster

Fashion and lifestyle e-commerce website Myntra.com has signed up Ranveer Singh as brand ambassador for Roadster, its flagship Jeanswear brand. This association aims to mark the company’s focus on establishing itself as the fashion brand for young India.

[caption id=“attachment_83145” align=“alignleft” width=“380”] Roadster is Myntra in-house Jeanswear brand[/caption]

Speaking about the association,Vikas Ahuja,chief marketing officer,Myntrasaid, “Being the preferred fashion destination in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the country’s youth. Our private brands play a significant role in this, and in creating differentiation, choice and value for our shoppers. Roadster products are known for their combination of style and class and unparalleled quality. Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer’s power-packed and unconventional persona makes him the ideal choice for Roadster.”

Said RanveerSingh, “I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly, the clothes are wonderful and are more than real value for the price point they are pitched. Most importantly, I subscribe to its philosophy of not being bound to any societal norms and I’m really looking forward to doing some great work with Roadster as we continue ahead on the journey.”

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