Myntra.com awards creative duties to Lowe Lintas

Lowe Lintas has bagged the creative mandate for online fashion store Myntra.com. Prior to this, the brand worked with creative shops on a project basis.

Speaking on the announcement, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Lowe’s work speaks for itself - with strong examples of engaging, clutter-breaking communication campaigns across industries. Their team brings great chemistry and zest for success and we are delighted to have them on board as our partners, to take brand Myntra to greater heights.”?

GV Krishnan, Executive Director, Lowe Lintas said, “E-commerce is the category of the future and is growing at a phenomenal pace. What excites us about Myntra is their vision and leadership in the fashion category. We are delighted to partner and meet their ambition to be a billion dollar business in two years. We wish to create fandom for Myntra and make the brand endearing, aspirational and yet inclusive to all its consumers.”

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Added Joseph George, CEO, Lowe Lintas, “The company and category they operate in are both future facing. They are a great bunch of people and we’re absolutely thrilled to partner with them in their journey.”