My world, my Nikon: Priyanka Chopra features in new D5300 ad

NikonIndia has launched its first TV campaign for its D-SLR model D5300. Sporting the tagline ‘My world, myNikon’, the ad features brand ambassador, Priyanka Chopra and is targeted at photo enthusiasts who are passionate about a good photographic experience. K&L Arms Communication has created and executed the campaign.

[caption id=“attachment_84267” align=“alignleft” width=“380”] Priyanka Chopra captures the sunrise in the ad[/caption]

Speaking about the campaign, Sajjan Kumar,vice president - imaging,NikonIndiasaid,“The new TVC resonates withNikon’s spirit of ’never settling for anything less than perfect’. It is for the first time thatNikonhas shot a D-SLR TVC with Priyanka Chopra sharing her enthusiasm and passion for photography with the consumers."

The film begins with Priyanka reaching the top of a mountain just in time for sunrise. Her face lights up just as the sun comes out, since she can take the perfect shots with her Nikon D5300. Through her dialogues, she says that she is willing to go to any extent for that perfect picture. She goes on to click pictures of the sunrise, the sea and of people on water-bikes, ending the spot by saying ‘My world, my Nikon.

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Watch the film here:

Kumar further added, “The TVC captures the innovative technologies thatNikonfeatures in its D-SLR range, giving an edge to the users to unleash their creativity and motivate them to go an extra mile to capture the perfect moment.”

The commercial is supported by other touchpoints including online, print, in-store and OOH.