Must watch: Samsung's 'Every day is day one' and other international ads

(‘Must Watch’ is a weekly feature, where we put up some of the latest commercials that catch our eye, from across the globe. If you spot an ad that you think the worldmustwatch, send it to us at**mukta.lad@web18.in**and we just might feature it (with due credit, of course!)

It’s a rainy Monday, and here’s our attempt towards making those gloom cloud disappear. We have some cool international commercials for you to watch. Here they are!

Samsung: Every day is day one

Here’s a lovely 2.19 minute spot from Samsung Mobile. It marks the launch of the Association of Surfing Professionals’ World Tour, and tells viewers that for a surfer ’every day is day one’. The ad is full of exquisitely shot scenes, some exhilarating, some frightening, some just plain beautiful. The juxtaposition of the high-intensity surfing with the soothing soundtrack is also well-done. Watch it here!

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Toyoto: Do the Wakudoki

We’re still not entirely sure how much we understood this ad, but we do know for certain that it is slightly bizarre. Think Japanese-people-meet-Cadbury’s-gorilla-meets-George-of-the-Jungle, to know what to expect. The song used in the ad is a guaranteed earworm, which makes this ad memorable. It’s just best you watch the ad without further ado.

Peanut Butter Cheerios: #HowToDad

Here’s a fun commercial showing viewers the fun side to dadhood. Let this commercial also be a how-to guide for fathers, while we’re on the subject. Maybe, just maybe, the brand connect could have been stronger, but there’s really no particular cause to complain. Finally, here’s a dad who isn’t ’the cool best friend’ and neither the typical stiff-collared disciplinarian. Watch the ad below:

Playboy Generation for him: Party

Here’s the third commercial in Playboy’s ‘Press to Play’ series. The premise is exactly the same - what happens next if you wear a Playboy Fragrance? Press to play and find out! This one is unabashedly tongue-in-cheek, and continues the proposition very well. Press play below to watch the ad!