Must watch: KFC's 'Rodeo' and other international commercials

('Must Watch' is a weekly feature, where we put up some of the latest commercials that catch our eye, from across the globe. If you spot an ad that you think the worldmustwatch, send it to us atmukta.lad@web18.inand we just might feature it (with due credit, of course!)

It's that day of the week we bring you the latest commercials from around the world - also known as Monday. This week, our commercial haul includes the ads by KFC, Nike and Heineken Beer. Take a look below!

KFC: Rodeo

KFC's latest commercial wants to 'reward your taste of adventure' and takes you on a 1.30 minute rodeo rollercoaster. But its best part is how it says so much without giving away too much. It takes some serious skill to portray a solid father-son relationship, a competitive sport like rodeo and effectively sell a product, in so little time. Nice work, KFC!


A list of great commercials mostly does not go without a spot by Nike, and this one is no different. The brand recently released a spot bidding farewell to Baseballer Derek Jeter - RE2PECT - in honour of Jeter's jersey number. The 'tipping of the cap' as a device has been used beautifully in this one, making this a more than a memorable send off into retirement.

Levi's: Just Don't Bore Them

Here's a very clever and memorable ad from Levi's, exploring all the possibilities one can have with their pair of jeans. Great insight, nice copy, slick execution, catchy music. This one needs you to watch it, right away!

Heineken Light: Director

Usually, most people might just be willing to watch Neil Patrick Harris on screen even if he recites the English alphabet on loop for hours. But in this tongue-in-cheek commercial by Heineken, he is shown to be shooting an ad for Heineken itself. He's asking some pretty pertinent questions about why he can't drink the beer on camera, and overall, we like the ad's cheek.

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Updated Date: Jul 21, 2014 14:15:33 IST