Must watch: Ikea's 'Beds' and other international commercials

_(‘Must Watch’ is a weekly feature, where we put up some of the latest commercials that catch our eye, from across the globe. If you spot an ad that you think the worldmustwatch, send it to us at_**mukta.lad@web18.in**and we just might feature it (with due credit, of course!)

Monday is back, and it brings with it five new international ads for you to see. This week’s commercials are by brands like Ikea, Samsung and Volkswagen, and they’re quite brilliant.

Watch them below:

Ikea: Beds

Here’s a classic case of a simple insight - “there is no bed like home” - turned around to make a visually stunning commercial. The ad captures the discomfort one feels in a strange, uncomfortable bed beautifully, coupled with some great copy in the form of the VO. Please note that the Ikea bed shown in the end will make you drowsy in a jiffy. With so much going for the ad, it surely is memorable.

Samsung: Wall Huggers

Samsung is still going all guns blazing mocking Apple and its fans. In its latest ads ‘Wall Huggers’, it mocks the iPhone’s battery life, by pointing out how its owners will sit on the floor in airport lounges, restaurants and even next to dustbins, just to be able to charge their phones. It’s quirky and nice, and doesn’t leave a bad taste in the mouth. Have a look!

Volkswagen: Explosion

Volkswagen’s advertising seems to get better with every new ad. Like ‘Bus’, the latest ad ‘Explosion’ is a riveting, edge-of-the-seat, almost Hollywood action short-film with a great anti-climactic end. That’s all you’re getting for now. Watch the ad for the rest…

BMW: Ultimate Race Track:

Here is a Beemer that is living on the edge, very literally. The BMW M4’s newest ad (product demo?) is almost perfection - with slow-mo, dangerous curves taken at insanely high speeds, the perfect close-up angles and pan shots and the works. There is no product window at the end, but who cares? You already know what car the ad is for and what it can do. Watch and repeat.

Expedia: Stuntman

A simple, direct, tongue-in-cheek ad with a message that reaches the viewer in an instant. The insight is funny, too. Who cares about a stuntman when you are getting a great deal on a room facing the Eiffel Tower? No one, surely!