Mudra announces Executive Board and Creative, Planning Councils

[caption id=“attachment_92052” align=“alignleft” width=“380”] L to R: Tribal APAC’s Jeff Cheong; Mudra’s Sonal Dabral & Madhukar Kamath; DDB APAC’s John Ziegler at the press meet[/caption]

The Mudra Group has announced the re-constitution of its Executive Board and the creation of the Group Creative Council and the Strategic Planning Council.

Given the new order of business, marketing challenges with increasing conversations and demands from a wide spectrum of clients for more collaborative and integrated solutions, the group, with its 10 agencies and operating units (DDB Mudra West, DDB Mudra South and East, DDB Mudra North, DDB MudraMax - OOH, DDB MudraMax - Experiential, DDB MudraMax - Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) aims to offer a range of specialist solutions, with this development.

Speaking about the move, Madhukar Kamath, Group CEO and managing director, DDB Mudra Group, “Today we sit at the intersection of humanity, creativity, and technology. It is the age of Influence and it is an exciting time with enormous potential for brands and their future. With DDB Mudra Group’s legacy, there really isn’t any other company in India that has the capability of delivering influential creative solutions through all marketing touch points. And with the Executive Board we aim to deliver just that.”

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The Group Executive Board will now comprise (alphabetically):

-Aneil Deepak, head of ideas, DDB MudraMax
-Anurag Bansal, CFO, DDB Mudra Group
-Deepak Nair, COO, 22feet Tribal Worldwide
-Madhukar Kamath, Group CEO and MD, DDB Mudra Group
-Mandeep Malhotra, president, DDB MudraMax - OOH, Retail and Experiential
-Rajiv Sabnis, president, DDB Mudra West
-Sathyamurthy Namakkal, president, DDB MudraMax - Media
-Sonal Dabral, chairman and CCO, DDB Mudra Group

The Creative Council will consist of (alphabetically):-

-Aneil Deepak, head of ideas, DDB MudraMax
-Brijesh Jacob, joint MD, 22feet Tribal Worldwide
-Rahul Mathew, creative head, DDB Mudra West
-Sambit Mohanty, creative head, DDB Mudra North
-Vipul Thakkar, creative head, DDB Mudra South and East

Said Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, on the creation of the Group Creative Council, **"**Our founder, the legendary Bill Bernbach, said “Creativity is the most powerful force in the business”. As we go about living our vision of being the most influential communications company in India, it is of paramount importance that we constantly evaluate and celebrate our creativity, our work. Our Creative Council will help us deliver just that. Creative leaders of the group coming together sharing work and ideas and helping each other become better and stronger every single day. In turn shaping DDB Mudra Group to be the very best."

The Strategic Planning Council will consist of (in alphabetical order):-

-Aditya Kanthy, national strategic planning head, DDB Mudra Group
-Amit Kekre, national strategic planning head, DDB Mudra Group
-Pradeep Ramakrishnan, head strategy and insights, TracyLocke India
-Ramraaj Raghunathan, business development, 22feet Tribal Worldwide

Speaking about the creation of the Strategic Planning Council, Dabral said, “Bill Bernbach believed that creativity can never just be for creativity’s sake. Powerful solutions are always based on human insights. Strategic planning has always been a core part of our product offering. Our Strategic Planning Council brings together our planning leaders across our diverse businesses - powerful, insightful minds coming together helping our product become robust and our creative solutions deeply influential and working towards making us the most influential communications company in India.”