MTV India YMF: How to market to the Millenials
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MTV India YMF: How to market to the Millenials
Animesh Das
• April 22, 2014, 13:35:21 IST
Marketing to youth will always be in fashion, especially since more than 54% of India’s population is under 24 years of age. But according to MTV India’s latest Youth Trends Study, India ’s millennials are re-inventing themselves. Confident, curious, hardworking, and always connected, Storyboard’s Animesh Das reports that youth speak is a language that every marketer is keen to understand and interpret. Happy. Optimistic. Connected. Pragmatic. Prepared. Hard Working. And Curious.
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