Movies Now, Romedy Now sign up Famous Innovations as creative agency

Movies Now and Romedy Now, the Times Television Network-owned English movie channels, have assigned their creative duties to Famous Innovations.

Speaking about the appointment, Shantanu Gangane, marketing head, English Entertainment Cluster - Times Television Network said, “We are excited to have Famous on board as brand partners. Their hunger for creative work and innovative thinking make them ideal for an industry as dynamic as ours. In the last few weeks, they have shown us some solid strategic work and we are sure that together we will enable these brands to realize their true potential.”

Added Arjun Sen, head of business at Famous, added, “Movies Now is a truly aspirational brand and Romedy Now has quickly established a very unique space for itself. Different as they are, both these brands are very exciting and we are looking forward to helping them in their journey to fame."

Famous Innovations will be responsible for all of the brand’s communication including print, radio, outdoor and BTL work.