 "Mondel?z's B Bonin Bough: We have to figure out new media measurement")
Most of the discussions and opinions at Cannes Lions 2014 were devoted to conquering the digital landscape - be it social, search, cloud, big data or technology.
One of the marketers at the forefront of that debate was Mondel?z Internationals’s B Bonin Bough, who leads the food company’s global media and consumer engagement practices. In an interview, Storyboard’s Pavni Mittal got Bough to share his views on measurement, marketing to millenials, and real time marketing.
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Watch the interview here.
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