M&C Saatchi ties up with Delhi-based agency February

In a bid to strengthen its presence in India, M&C Saatchi Worldwide has tied up with Delhi-based independent creative agency, February; the new Delhi-based agency will be called M&C Saatchi February and will be headed by February’s founders Gopal Krishnan and Nirmal Pulickal. They will be supported by Anjali Nayar, the current CEO of M&C Saatchi Delhi, who will also be the president of the new venture.

Speaking about the new partnership, M&C Saatchi’s worldwide CEO, Moray MacLennan, said, “India is a fundamental part of our global strategy, and we’re delighted to join forces with a brilliant team to help us create a global hub in this critical market.”

Through the joint venture between M&C Saatchi Delhi and February, both companies will mergetheir operations with immediate effect to launch the new agency. M&C Saatchi February will offer services like advertising, design, digital, social, mobile, events and activation and boasts of a founding portfolio of clients such as Nando’s, Typhoo, Avis, Blossom Kochhar Aroma Magic, DLF retail, Ananda in the Himalayas, SBI Cards and Panasonic Mobility.

Said Gopal Krishnan, co-founder of February, “We’re delighted to be joining forces with M&CSaatchi as we embark on the next phase of February’s exciting journey. We’ve been doing somegreat work for some wonderful clients over the last couple of years, and this new partnership willhelp us play on an even bigger stage going forward.”

Added Nirmal Pulickal, co-founder of February, “When we launched February two years ago wehad a simple goal - to create great work that works for our clients’ business. It’s great to find apartner in M&C Saatchi who shares our vision entirely. We’re very excited about the future of M&C Saatchi February.”