 "Mahindra Centuro's new ad promotes its anti-theft system")
Mahindra Two Wheelers has recently launched a new TV-led campaign for its motorcycle, Mahindra Centuro. The campaign has been created by Interface Communications. The TVC takes off from the brand’s commercial from last year, featuring the same lumberjack that promotes a new feature - an Anti-Theft Alarm and Remote Flip Key. Bollywood singer Sunidhi Chauhan has lent her voice for the background track.
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A still from the commercial[/caption]
Speaking about the campaign, Sarosh Shetty, vice president - marketing, Mahindra Two Wheelers said, “Our highly impactful launch communication campaign last year had generated high consumer demand for the award-winning Mahindra Centuro. Developed as an interesting sequel to the original launch film, this new television commercial further accentuates the core values of being macho, tough and confident that one expects from the Mahindra brand.”
The film begins with a girl breaking and entering through a window. She is trying to steal the Mahindra Centuro parked there. She takes out a duplicate key and tries unlocking the bike, but an anti-theft alarm goes off. She is about to flee the scene, when she bumps into the Centuro man. He takes out his Anti-Theft Alarm and Remote Flip Key. She is taken aback, as he mounts the bike and cheekily asks her to pass his helmet. He then rides off, leaving her behind.
Watch the film here:
Shetty added, “The campaign also brings alive the unique features that customers loved in the Centuro, namely its differentiated styling, the Anti-Theft Alarm and Remote Flip Key. The unique twist in the engaging story line is sure to grab the attention of viewers.”
Commenting on the new television commercial, Robby Mathew, national creative director at Interface Communications said, “The Centuro with its golden ribs and masculine body lines is arguably the best looking bike in its segment. Hence, the concept of ‘desire’. And what better concept than desire to bring alive the bike’s techy flip key and anti-theft feature. Sunidhi Chauhan’s voice is the icing on the cake.”