 "Lowe Lintas relauches digital agency LinTeractive")
Lowe Lintas and Partners hasannounced the relaunch of its digital division, LinTeractive. This development comes in the wake of the agency partnering IPG’s full-service digital agency Interactive Avenues last year. Vikas Mehta, chief marketing officer, Lowe Lintas and Partners has been given the additional responsibility of heading LinTeractive, which currently has offices in Mumbai and Delhi.
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The agency has been relaunched[/caption]
Announcing the launch and sharing his vision for ‘LinTeractive’,Joseph George, CEO, Lowe Lintas & Partnerssaid, “The relaunch marks Lowe Lintas & Partners’ broader vision of strengthening its group offerings and our proven ability to deliver in-market success for our clients. LinTeractive will work closely with brand teams and Interactive Avenues in conceiving and executing ideas that consumers want to belong to and get involved with."
Added Vikas Mehta, CMO, Lowe Lintas & Partners, “With ‘LinTeractive’, we are making a decisive move towards mainlining digital and embedding it into the core of all our offerings including advertising, PR, activation, brand consulting and so on. We believe that digital disciplines have become too crucial to brand success to be treated like a specialist-only function."
The relaunched agency is slated to offer services and solutions to clients across digital platforms, and will focus on brand strategy and creative throughput, thus forming the core of its digital strategy. The new division will work with Lowe’s existing clients on digital integration as well as with independent clients as a full-service digital agency. Interactive Avenues will continue to partner them in areas like SEO, SEM, technical development and online media planning and buying.