Lowe Lintas bags over 100 accounts in 15 months

FP Staff April 22, 2014 18:45:06 IST
Lowe Lintas bags over 100 accounts in 15 months

Lowe Lintas and Partners has announced over 100 business wins in the past 15 months across its seven divisions and nine offices in India.

Lowe Lintas bags over 100 accounts in 15 months

George says that the wins come as per the 'Three Year New Business' plan

Joseph George, chief executive officer, Lowe Lintas and Partners says, "2013 was the culmination of an aggressive 'Three Year New Business' plan that was put in place in early 2011. It resulted in us signing an upward of 300 new businesses in this period. Add to that, fantastic work leading to in-market success of our existing brands has played a disproportionate role in helping us earn the confidence of new clients. I have always believed that doing well on existing business is the best strategy to acquire new business."

In this period, the agency has acquired clients such as Hero Motocorp, myntra.com, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, bookmyshow, Milma, Coir Board, Bharat Benz, Max Bupa, Finolex, Gyproc, Apollo Hospitals, Wockhardt, Bharat Forge, MCX, Heinz, Rajasthan Tourism, Nutricia, Mahanagar Gas, Dr. Reddy's Labs among others.

Said Amer Jaleel and Arun Iyer, national creative directors at Lowe Lintas, "The agency has put out the best body of work in the industry for two years in a row. While 100 or 300 is a statistic that we are certainly very happy about, what is even more gratifying is that the infectious energy of these wins ia spurring on all of us to deliver even better work."

Lowe Lintas and Partners' divisions outside of advertising have been significant contributors to business growth as well. A part of the 100 wins have been accounted for by LinOpinion-Golin Harris (Public Relations), LinEngage (Activation), dCell ( Design ), LinTeractive-Interactive Avenues and LinHealth-ICC (Healthcare Marketing).

Some of the clients acquired in this period by the "non-advertising" divisions include Shapoorji Group, Brylcreem, Bru Coffee, Haldiram's, Abbot India, Piramal, Mattel Toys, Tata Asset Management, Supermax, Wadhawa Group, NEC India, Herbalife, INOX, G.M. Pens, VST Industries, Govt of Netherlands, Onida, Sony Max, Bangalore Literature Festival among many others.

Vikas Mehta, chief marketing officer, Lowe Lintas and Partners said, "For the past year or so, we've gone about client acquisition as a group in a lot more orchestrated manner. It's heartening to see our divisions like PR, Activation, Digital and Healthcare firing too. The investments we made through partnerships like Interactive Avenues and Golin Harris have shown results and we would like to make further and faster strides in that direction."

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