 "Lowe India picks up two Golds at the APAC Effies")
The Asia-Pacific leg of the Effie Awards was recently concluded in Singapore. India bagged two Golds of the six awards it won, while Lowe Lintas also bagged second place as APAC Effie Agency of the Year.
Lowe Lintas won a total of four Effies; two Golds for Unilever’s ‘Help A Child Reach 5’ under the Good Works - Brand category and ‘100% Natural Seeded’ under Media Innovation, again for HUL. Further, it won a Silver under the IT/Telco category for Idea Cellular’s ‘Idea Honey Bunny’ campaign, for which it also won a Bronze under ‘Media Innovation’ category.
McCann Worldgroup India was awarded a Silver for Coca Cola India’s ‘How Coca Cola Won the Battle for Indian Teens’ campaign.
Lastly, Grey Worldwide India bagged a Silver for Kewal Kiran Clothing’s ‘Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth.
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