LinTeractive, Lowe Lintas' digital agency, has announced a three-member leadership team in India. The team comprising a business, strategy and creative head each, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman, who's been with the agency for some time now, and features two new additions - Gauri Joshi and Sumanta Ganguly. Dueman has been named head of strategic and engagement planning, while Joshi has been appointed as unit creative director. She will head the agency's creative function and provide digitally driven creative solutions. Ganguly comes in as senior vice president and will don the role of business head.
The new team will report to Vikas Mehta, CMO, Lowe Lintas + Partners and country head, LinTeractive.
Speaking about the development, Mehta said, "Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an 'agency for the digitized world'. And second, our belief that ideas are at their best, when they work seamlessly 'on and offline'. Paul has been an excellent partner in driving this approach and we've seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we're seeing with LinTeractive."Sharing his thoughts on the new role, Dueman said, "It continues to be a rewarding experience for me at LinTeractive.The go-to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergized working with teams across the board internally - from PR, to Healthcare, Activation and Advertising makes me feel like a kid in a candy store.It's a digital glut-fest at Lowe Lintas + Partners and I'm definitely not on a diet."
Adding her views, Gauri Joshi said, "I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole."
Sharing his views on joining the agency, Ganguly said, "I am excited to join an agency that has a 'seat at the table' with some of the largest brands in the country. Coupled with creative, planning and content capabilities it is a potent mix to build great partnerships with brands who want to lead in today's social and digital service offering."
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Updated Date: Aug 25, 2014 18:13:10 IST