Kangana Ranaut is Myntra's newest brand ambassador for DressBerry

Fashion portal Myntra.com has signed up Bollywood actor Kangana Ranaut as its brand ambassador for its in-house fashion brand DressBerry. As the face of DressBerry, Kangana will be featured in some of the promotional initiatives by Myntra.com, helping build a connect between the brand and its fans across the country.

Speaking on the association, Vikas Ahuja, chief marketing officer, Myntra said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like Kangana Ranaut. I believe this partnership will strengthen Myntra’s position as India’s preferred online fashion destination and will mark a new step in DressBerry’s evolution.”

Speaking about the new development, Kangana said, “I am excited to be the brand ambassador for Myntra.com and happy to be the face of DressBerry, Myntra’s fast fashion women’s wear brand. When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘fun, flirty and feminine’ reflected by the brand that appeals to me.”

Myntra.com also recently collaborated with actor Ranveer Singh for its in-house brand ‘Roadster’ and Lisa Haydon as an ambassador for the brand at large.