 "Josh Gallagher joins Havas Media as regional strategy director")
[caption id=“attachment_88847” align=“alignleft” width=“380”] Gallagher previously worked with ZenithOptimedia, Melbourne[/caption]
Havas Media Group has roped in Josh Gallagher as regional strategy director. He will be based out of Singapore and will report into S K Biswas, chief strategy officer at Havas Media Group, Asia Pacific. Previously, Gallagher worked with ZenithOptimedia Melbourne as a communications strategist.
In his new role, Gallagher will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels. He will also lead the adoption of agency’s proprietary planning process Meaningful Connections Planning with an eye to delivering innovative solutions to new and existing clients.
Speaking about the appointment, Biswas said, “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”
Added Gallagher, “I had heard about Havas Media’s Meaningful Brands vision and found it very compelling. As brands enter the digital age it becomes critical for them to increase their meaningfulness quotient or they face the risk of extinction. The agency’s framework is a very unique roadmap for brands, as they embark on their journey to become meaningful and I feel privileged to have the opportunity to support this vision.”
Gallagher joins the agency with ten years of experience working with international media and digital agencies in Australia. Prior to his stint with ZenithOptimedia, he spent seven years with Universal McCann Brisbane, where he worked as client services and strategic director. He has also worked with digital agency Kruse Digital.
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