Is Kaun Banega Crorepati taking its boldest stance yet?

Advertising mirrors society; it takes cues from the prevailing zeitgeist, packages it and throws it back at us. Over the last few months, we have seen brands increasingly raking societal issues and making bolder statements in their communication. Why is this happening? And how does it help the brand?

Catch the promos for the 8th season of Kaun Banega Crorepati in this Storyboard segment. Hosted by Amitabh Bachchan, the eighth edition of KBC kicks off in August but the promos have already made headlines, with the stand they are taking.

Sony Entertainment Television’s Gaurav Seth, senior vice president and head - marketing and Vikram Pandey, executive creative director, Leo Burnett India spoke to Storyboard’s Pavni Mittal about KBC’s new promos and why they decided to put out the message they did.

Watch the video for more…