India had is having a successful year at the D&AD Awards 2014. Of the 683 entries given out in the 2014 edition, Indian entrants won 25 shortlists across various categories. Three of these are in contention for a Yellow Pencil as Nominated work, as well.
Said Tim Lindsay, CEO, D&AD, "Entries to D&AD have gone up over 10% this year, which is a reflection of D&AD's increasing popularity in maturing creative markets like Brazil and China. The main theme we're seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We've also seen a massive increase in smaller design studios entering - which I hope indicates the creative industries are in rude health at every level."
Nominations are work that will be a part of the D&AD Annual. Only work that is included in the D&AD Annual can contest for a Yellow Pencil, the results of which will be announced at an event in London on May 22, 2014.
McCann Erickson won the most In-books from India, with a tally of 10 In-Book Awards and a Nomination for a White Pencil, the award for best creative ideas with a social purpose.
Ogilvy & Mather won itself two nominations in Graphic Design and Crafts for Design, along with five other In-Books.
Embodying the surge in Indian creativity was Ogilvy & Mather India, which earned two Nominations in Graphic Design and Crafts for Design for its work with WWF India; in addition to a further four In Books within Outdoor Advertising.
The detailed list of awards bagged by Indian agencies is below:
Ogilvy and Mather's total count of In-Book awards was seven. It bagged two nominations for WWF India's 'Animal Trees' campaign; one each in the Illustration for Design and Posters (Graphic Design) categories. The agency also bagged five In-Books, four of which were for WWF India's 'Animal Trees' in the Poster Advertising Campaign category and 'Panda' 'Bear' and 'Hippo' in the Poster Advertising/Free Format category The fifth In-Book was for Hindustan Unilever's 'Lifebouy Roti' campaign in the Advertising and Marketing Communications Category.
McCann Erickson bagged a total of 11 shortlists at the D&AD. It won a nomination for Happy Life Welfare, The Dabbawala Foundation's 'Share My Dabba' campaign in the 'Advertising and Marketing Communications' category.
Further, the agency bagged nine In-Books for Penguin India's campaigns; three of which were for 'Author Headphones' under Illustration for Advertising, Posters (Graphic Design) and Poster Advertising Campaigns categories, three under the Poster Advertising/Free Format category for the 'William Shakespeare', 'Mark Twain' and 'Oscar Wilde' campaigns and three again for 'William Shakespeare', 'Mark Twain' and 'Oscar Wilde' under the Poster Advertising / Existing Sites category.
Additionally, McCann bagged one more In-Book for Active Total Security Systems' 'Keys Are Hard To Find' in the Illustration for Design category.
Grey Group Mumbai were awarded three In-Books for its campaigns for Procter & Gamble. The agency's 'Lasts For Ages' campaign won under the Illustration for Advertising category, while the 'Duracell Positive and Negative' won twice, once under Press Advertising Campaigns and Poster Advertising Campaigns categories each.
BBDO India was awarded for Haiyya's 'Stick It Art' campaign under the Illustration for Design category.
Taproot India won an In-Book for Sandeep Singh Arora, Kanan's 'Farmer Suicide' campaign under the 'Press Advertising Campaigns' category.
Codesign Brand Consultants won an In-Book for its 'Dekho: Conversations on Design in India' campaign in the Book Front Covers category.
Lastly, AARAMBH won for the 'Help Desk' campaign under the Design category.
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Updated Date: Mar 30, 2014 12:35:01 IST