iElect: CNBC-TV18 ties up with TCS, Twitter to help gain social insights into LS polls

CNBC-TV18, India’s leading business news channel, has tied up with the country’s largest software services firm Tata Consultancy Services for its newly launched app, iElect, which helps users gain social insights into the ongoing Lok Sabha polls.

Through this partnership, CNBC-TV18 will be using the analysis and the data from the app in its election related programming, through the day, on its various shows, to bring to its viewers insights on what’s being talking about, who’s making news on social media, and other interesting data nuggets.

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Speaking on the partnership, managing editor Shereen Bhan says, “These elections are landmark, in the sense that we are all seeing a lot of Indians having conversations and voicing their opinions online. It would be interesting and extremely insightful to be able to gauge the sentiment of Indians in this new age of social media. We at CNBC-TV18 have always been at the heart of bringing value to our viewers through credible reportage, insights and analysis. This partnership complements our cause of enabling our viewers to view elections in a well rounded, informed manner.”

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“TCS is happy to bring real time social media analysis to CNBC-TV18. India has a large amount of smartphone users and almost 100 million first-time voters in general elections 2014. TCS iElect will be new and engaging for them to participate through the entire process with its gamified and interactive features We think bringing live television & Twitter together along with TCS’s big data capability will change the way India will look at election 2014,” said Pradipta Bagchi- VP & Head Global communications, Tata Consultancy Services.

Rishi Jaitly, India Market Director, Twitter commented “Twitter is at the heart of the political conversation in this election. We are excited that CNBC-TV18, using the TCS iElect App, will be distributing Twitter conversations and their analysis to a new set of TV viewers. This is in line with our strategy of making elections-related conversations on Twitter accessible by everyone, placing real-time data and content in the hands of every Indian to make an informed voting decision.”