Idea celebrates freedom from 'Ulloo banaaoing' this Independence Day

Animesh Das August 12, 2014 13:41:45 IST

Idea Cellular celebrates Independence Day, with freedom from 'ulloo banaaoing' in its latest campaign.

The shortbust campaign will air for a couple of weeks, and has been conceptualized and directed by Idea Cellular's creative agency, Lowe Lintas. Watch Lowe's executive creative director Ashwin Varkey in conversation with Storyboard, explaining the rationale behind the spot.

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