 "iContract bags Sony Music Entertainment's digital mandate")
[caption id=“attachment_89557” align=“alignleft” width=“380”] The account was won post a multi-agency pitch[/caption]
Sony Music Entertainment’s India arm has awarded its digital mandate to iContract. The agency won the business after a multi-agency pitch.
“Sony Music has been extremely aggressive in the digital space as it forms an integral part of our media mix across all repertoires.iContractbrings with them a rich experience and we look forward to working with them, " says Sanujeet Bhujabal, marketing director, Sony Music Entertainment India.
Added Prashanth Challapalli, senior vice president and digital head, iContract, “Sony Music is a pioneer in the global music arena and is one of the leading entertainment brands in India. There are some exciting new plans and innovations on the anvil and we are hugely thrilled to partner theirevolution in the digital space”.
Speaking about the win, Rana Barua, CEO, Contract India said, “Sony Music Entertainment India is a tremendous win for us. We look forward to them in their digital evolution in India, given the fact that digital is going to be the future of the music business”.
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