Twitter says that India holds great potential for the 8-year-old microblogging site.
But even as celebrities, brands and CEOs continue to find themselves on Twitter - the fact remains that Twitter is still not making profits.
Storyboard's Pavni Mittal met the company's managing director for South East Asia, India, Middle East and North Africa, Parminder Singh (also known as Parry), to understand its revenue model and how it's getting brands to open up their wallets.
Singh, in turn, discusses Twitter's strategy and what exactly it means by 'Promoted' tweets or trends.
Watch the interview, here:
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Updated Date: Apr 08, 2014 15:45:27 IST