 "History or Mystery? Expedia asks for your hotel type in new ad")
Internet-based travel website Expedia has a new TV-led campaign on air. Created by Lowe Lintas, the new ad tells viewers that whatever their preferred type of hotel may be, Expedia.co.in has up to 60% off on hotels of all kinds.
[caption id=“attachment_82097” align=“alignleft” width=“380”] Lowe has created the commercial[/caption]
Speaking about the campaign, Manmeet Ahluwalia, head - marketing, Expedia India said, Mr. Manmeet Ahluwalia, Head - Marketing, Expedia India said, “From our experience in the Indian market, we have observed that more and more Indian travellers are shifting online and do their research well to find the most affordable deals on hotel bookings since there is little negotiation on flight prices. The money that is saved here, they like to spend on shopping or consuming experiences like spa, theme parks and casinos. Some of them also extend their hotel stay to have a longer holiday while some upgrade their hotel category within the same budget”.
The ad is an illustration-styled one with a catchy, memorable jingle. It opens with a questions: what is your hotel type- a five star hotel, one by a bazaar, one with a lot of history, one in a mysterious jungle, one far away across the seven seas or just a romantic hotel? The spot ends with the VO claiming that Expedia has discounts on every kind of hotel type.
Watch the commercial here:
Speaking about the commercial, Shayondeep Pal, Group Creative Director, Lowe Lintas adds, ‘The idea stemmed from the fact we all have our favourite vacation spots. We also associate those vacation spots with the hotels we’ve stayed in. That red-roof cottage in the hills. Or the secluded bungalow on the beach. So it was a simple connection. Whatever is your hotel type, you get it all with a guaranteed discount. Essentially a tactical message based on a simple travel insight. Also, we chose the illustration-style basis a very simple observation. People are generally happy when they travel. So we deliberately kept the colours bright and solid. Also, we attempted a jingle approach in the track."
?
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
